Thinking about launching a white label gaming channel? Do you have a great brand and are wondering how online gaming fits in to your business model? Have you been approached by a white label games provider?
Well here's a checklist of 10 characteristics that your white label gaming network operator should provide:
Liquidity
When a player comes to your site, they want choice, entertainment and a large gaming community. Clients should be able to access a deep pool of player liquidity, ensuring that their customers will always be able to find a game to suit their requirements and their level of skill. They should also be able to play against players from all over the world. Operators like St Minver, who manage the International Poker Network (Europe's largest poker network) and the International Bingo Network, provide access to multi-language bingo, casino, soft games and sportsbooks.
Tight Regulations
Operators should have a gaming license. There are only a few countries who regularly give licenses but, you should ensure that the operator is in possession of a license issued by a highly regulated authority. Granting online gaming licenses exclusively to only 13 companies, Gibraltar is home to a majority of the largest online gaming companies, representing close to 37% of the market by revenue.
The Gibraltar license is highly coveted as European governments have begun to restrict marketing to their residents by any online gaming company outside the EEA. In addition, the rigors of obtaining a Gibraltar license remain high. St Minver partners benefit from the company's ability to offer gaming services that run off the most highly regarded gaming license without the rigors and the expense.
Tier 1 Banking
Clients and customers should require access to secure banking mechanisms. You should ensure you work with a client that enables you to leverage credit card merchant facilities with at least two premier banking institutions. Customers should be offered the ability to use mainstream payment mechanisms (including Visa, MasterCard, Switch and Solo), with immediate credit at competitive rates. Competitors without such banking facilities are currently only able to offer niche payment processors, such as NETeller, which only offers 3-4 days' delayed credit or an instant credit option where customers are charged higher fees.
Customisation
Operators should provide partners with the ability to create a product which is bespoke to each partner's brand requirements. The operator’s suite of games should enable a tailored product offering to better cater to specific audience demographics. In addition, the product offering should be tailored to comply with the specific look and feel of each partner's brand and site, to create an environment which is seamless to the end user.
CRM
The operators should work closely with you as a partner, to offer direct customer communication strategies and tools. The white label provider should have a team of knowledgeable CRM experts who bring together experience from a variety of leading online sites. Partners benefit from the economies of scale gained through the creation of a network. In addition, operators like St Minver offer partners special CRM tools on a more cost effective basis.
Best-of-breed games
The operator should create a highly scalable solution for its white label partners. In creating the integrated platform, you should be offered the best-of-breed games that are plugged directly into the platform offering customers a unique gaming experience that is tailored to the individual site's look and feel.
VIP service team
Your VIP customers should be given the opportunity to participate in special bonus and loyalty programs. The VIP program should be tailored to create loyalty for high consistency players, and offered on an invite only basis. Those customers who qualify for the VIP program should be entitled to receive cash back on all wins and losses incurred in the month. In addition they may receive special gifts at any time including flights, upgrades, hotels and concerts.
24/7 multi-language customer service
Operators should provide 24 hour customer service in multi-language. St Minver provide service in English, German, Spanish and Turkish (restricted times). More importantly, providers should offer online chat support in multiple languages. Customer service on three levels: online chat, email and telephone are a huge advantage in showing customers that you can provide a secure and safe gaming experience.
24/7 monitoring for fraud/security
Games and gaming operators should offer real time fraud security monitoring. The white label games operator should have a team of individuals who actively monitor the games for scams such as collusion, chip dumping and other fraudulent behaviour. With regard to Casino and Bingo, the company should implement the necessary precautionary processes to restrict underage gaming and gaming from non-legal jurisdictions such as the US. The company should also follow ethical gaming principles as set by associations like Gamcare, the industry leading player protection association.
Player education
Player education is a major part of obtaining and retaining customers. The operators should be able to provide an established mechanism of player education and tutoring. Networks like St Minver operate an interactive and live chat room poker school for all partners, with significant rookie player pools. The school is offered to beginners and to those who wish to take their skills to the next level. The school is offered in English, German and Spanish.
Saturday, February 23, 2008
Growth In The Market Of Network Solutions
Many companies out there are feeling the affects of the economy going down. Major hits on the economy can be contributed to gas prices all the way to real estate. What will large and small businesses do with their budgets getting thinner to keep their networks up and going to continue to do business with their customer-base? There are solutions out there that many people do no realize. Companies can save a great deal of money they could contribute to other areas to exceed growth by looking in the secondary market of network hardware.
As reported from the Bloomberg site in an article titled "Cisco Profit Disappoints Some Investors; Shares Fall", many businesses are feeling the effects of the current conditions of our US economy.
"They're feeling the effects of the U.S Economy, It's hard to really escape it", Shaw Wu said.
Shaw Wu is an analyst with the American Technology Research in San Francisco, California. I also didn't fully understand the immediate price reduction looking for used networking gear; before I entered this industry, I was under the assumption you could only get pre-owned gear from auction sites like EBay or Yahoo (Yahoo auctions recently has ended in the US market). It has even been reported that the Canadian dollar is worth more than a US dollar. As of Wednesday morning on November 7th, 2007, the Canadian dollar's value was sitting close to $1.09 valuing each US dollar. This is clearly a sign a market decline and a troubled economy in the US.
A solution has to be presented in front of all businesses alike that want to keep communications going over the internet. New networking equipment for a company providing services to 1000s of employees within its infrastructure can be looking to spend $100,000s, where if you chose the secondary market, you could save more than half the cost on your bill.
The leading network hardware seller Cisco Systems, Inc. seems to frown upon the secondary market as if it were doing something illegal. By all means, this is not the case. Secondary markets are becoming confused with the black market. China quite commonly is a major source of counterfeit equipment that ends up even the hands of legitimate resellers. However, the legitimate sellers have practices in place to spot the fake network hardware and report the seller from where the knock-off gear was purchased to UNEDA.
In summary, watch your spending budgets and really soak in the fact you are not obligated to buy directly new equipment and waste money that could be invested into other areas. This industry is truly what I'm fluently full of awareness on and will continue to share my thoughts and research to save large and small companies money they deserve to put into other ventures.
As reported from the Bloomberg site in an article titled "Cisco Profit Disappoints Some Investors; Shares Fall", many businesses are feeling the effects of the current conditions of our US economy.
"They're feeling the effects of the U.S Economy, It's hard to really escape it", Shaw Wu said.
Shaw Wu is an analyst with the American Technology Research in San Francisco, California. I also didn't fully understand the immediate price reduction looking for used networking gear; before I entered this industry, I was under the assumption you could only get pre-owned gear from auction sites like EBay or Yahoo (Yahoo auctions recently has ended in the US market). It has even been reported that the Canadian dollar is worth more than a US dollar. As of Wednesday morning on November 7th, 2007, the Canadian dollar's value was sitting close to $1.09 valuing each US dollar. This is clearly a sign a market decline and a troubled economy in the US.
A solution has to be presented in front of all businesses alike that want to keep communications going over the internet. New networking equipment for a company providing services to 1000s of employees within its infrastructure can be looking to spend $100,000s, where if you chose the secondary market, you could save more than half the cost on your bill.
The leading network hardware seller Cisco Systems, Inc. seems to frown upon the secondary market as if it were doing something illegal. By all means, this is not the case. Secondary markets are becoming confused with the black market. China quite commonly is a major source of counterfeit equipment that ends up even the hands of legitimate resellers. However, the legitimate sellers have practices in place to spot the fake network hardware and report the seller from where the knock-off gear was purchased to UNEDA.
In summary, watch your spending budgets and really soak in the fact you are not obligated to buy directly new equipment and waste money that could be invested into other areas. This industry is truly what I'm fluently full of awareness on and will continue to share my thoughts and research to save large and small companies money they deserve to put into other ventures.
Subscribe to:
Posts (Atom)